In 2009, we facilitated a groundbreaking partnership between our client, Qforma, and USA TODAY called “Most Influential Doctors”, or MID. The cornerstone of this regular health feature is a first-of-its-kind consumer database powered by Qforma technology that gives consumers free access to valuable healthcare information that’s been unavailable to the general public until now.
Launched in May 2009 with a front-page feature story in USA TODAY, the quarterly MID rosters include the top three-to-five physicians in virtually every metropolitan area in the U.S. who treat people with the most serious and prevalent conditions, including diabetes, high blood pressure, high cholesterol, asthma, breast cancer, depression, COPD and osteoarthritis. The MID database is available at www.influentialdoctors.usatoday.com.
CASE STUDIES:
USA TODAY "Most Influential Doctors" feature
"Unmet Needs in Acute Coronary Syndrome" survey
Bylined article series in industry trade magazines
